Monday, 2 November 2009
YouTube video production deal will "unlock new revenue streams"
The new deal between Google and Channel 4 could generate new income for the broadcaster.
A deal has been agreed for Channel 4 to show its video productions on YouTube, which will may allow the organisation to profit from new advertising revenue.
The video sharing website, owned by Google, will show all of the content that people can currently stream from Channel 4's 4oD online catch-up site.
Nikesh Arora, president of global sales operations and business development at Google, claimed that the deal will allow the channel to keep producing quality content.
"Channel 4 has been visionary in its online strategy and is consistently at the forefront of new uses of YouTube to engage its viewers and unlock new revenue streams," he explained.
The three-year deal should see content appearing in 2010 on a branded channel that will be free to users and funded by the advertising around each video.
This week, Google released its Promoted Videos product on AdWords, which allows advertisers to target consumers using videos on YouTube.