Friday, 6 November 2009
A set of video productions made for an online charity campaign has been well received, according to the organisation's chief executive.
A charity has expressed its happiness with a video production made for the organisation's online advertising campaign.
Andrew Scadding, chief executive of the Thai Children's Trust (TCT), made his comments following the launch of the videos, which will be run alongside standard banners to promote awareness of the charity.
He commented that the videos, created by the TCT with the help of Initiative's LAB department and Adconion, created just the right message and he said it was a pleasure working with them.
The videos feature stories about the TCT's safe houses in Thailand and the plight of many Burmese refugee children, such as Chenu, the subject of one video.
"We wanted to create a campaign that would highlight the plight of Chenu and other children like her, and engage online users in an emotive and interactive manner," explained Mr Scadding.
The TCT was founded more than 30 years ago and is now the largest UK charity that concentrates on work in Thailand.
Thursday, 5 November 2009
A record label has taken over advertising responsibility around its video productions on YouTube in a new deal with the file sharing website.
YouTube has expressed delight after agreeing a deal in which a record label will take over advertising around its video productions on the file sharing website.
PIAS Entertainment Group has agreed to look after sponsorship of all of its videos as well as those of the 200 other labels across the world that it is connected to.
Patrick Walker, director of video partnerships in Europe, the Middle East and Africa for YouTube, commented that it will give a chance for more artists to share their music with fans.
He added: "We're thrilled to be partnering with PIAS to bring its music catalogue to YouTube and to help musicians make money from their work online."
PIAS has a host of international stars in its stable such as Dizzee Rascal and Speech Debelle.
Last week, Channel 4 announced that it had agreed a deal to monetise its content on YouTube, with videos being made available free of charge from early next year.
Monday, 2 November 2009
The new deal between Google and Channel 4 could generate new income for the broadcaster.
A deal has been agreed for Channel 4 to show its video productions on YouTube, which will may allow the organisation to profit from new advertising revenue.
The video sharing website, owned by Google, will show all of the content that people can currently stream from Channel 4's 4oD online catch-up site.
Nikesh Arora, president of global sales operations and business development at Google, claimed that the deal will allow the channel to keep producing quality content.
"Channel 4 has been visionary in its online strategy and is consistently at the forefront of new uses of YouTube to engage its viewers and unlock new revenue streams," he explained.
The three-year deal should see content appearing in 2010 on a branded channel that will be free to users and funded by the advertising around each video.
This week, Google released its Promoted Videos product on AdWords, which allows advertisers to target consumers using videos on YouTube.
Friday, 30 October 2009
YouTube may need to start monetising its content unless Google is happy to keep propping up the website without pushing too much advertising on to it, says an expert.
The video productions appearing on YouTube may have to be monetised in the future if the brand is going to survive, according to an industry insider.
Julian Clover, editorial director and European digital analyst at Broadband TV News, claimed that Google is currently bankrolling the video-sharing site and does not seem particularly intent on loading it up with advertising.
He pointed out that if Google continues to "prop up" YouTube, then it will have no need to monetise the videos being played.
Mr Clover explained: "Google seems content to take YouTube in the round as it were, as it is advertising elsewhere within the Google family."
When asked about why YouTube has achieved such enormous success, he stated that it is down to its brand being so well known.
The website is now serving more than one billion views each day, according Google, which celebrate three years since its acquisition of the website on October 9th