Friday, 6 November 2009
Charity 'delighted with video production'
A set of video productions made for an online charity campaign has been well received, according to the organisation's chief executive.
A charity has expressed its happiness with a video production made for the organisation's online advertising campaign.
Andrew Scadding, chief executive of the Thai Children's Trust (TCT), made his comments following the launch of the videos, which will be run alongside standard banners to promote awareness of the charity.
He commented that the videos, created by the TCT with the help of Initiative's LAB department and Adconion, created just the right message and he said it was a pleasure working with them.
The videos feature stories about the TCT's safe houses in Thailand and the plight of many Burmese refugee children, such as Chenu, the subject of one video.
"We wanted to create a campaign that would highlight the plight of Chenu and other children like her, and engage online users in an emotive and interactive manner," explained Mr Scadding.
The TCT was founded more than 30 years ago and is now the largest UK charity that concentrates on work in Thailand.