Thursday, 5 November 2009
YouTube 'delighted with video production sponsorship deal'
A record label has taken over advertising responsibility around its video productions on YouTube in a new deal with the file sharing website.
YouTube has expressed delight after agreeing a deal in which a record label will take over advertising around its video productions on the file sharing website.
PIAS Entertainment Group has agreed to look after sponsorship of all of its videos as well as those of the 200 other labels across the world that it is connected to.
Patrick Walker, director of video partnerships in Europe, the Middle East and Africa for YouTube, commented that it will give a chance for more artists to share their music with fans.
He added: "We're thrilled to be partnering with PIAS to bring its music catalogue to YouTube and to help musicians make money from their work online."
PIAS has a host of international stars in its stable such as Dizzee Rascal and Speech Debelle.
Last week, Channel 4 announced that it had agreed a deal to monetise its content on YouTube, with videos being made available free of charge from early next year.